The main character in the film by Pierre Huyghe (1962, Paris) Two Minutes Out of Time (2000) is Ann Lee, the product of a Japanese agency that creates characters for sale to various industries, such as comic books, cartoons, and advertising. Pierre Huyghe and Philippe Parreno purchased Ann Lee as a computer file and turned her into a sign, which they made available to other artists. By focusing on how she looks at the viewer, Huyghe’s film moves her beyond her condition as a consumer product and into the world of fiction, and emphasizes her hold on the viewer’s imagination. The relationship thus appears more personal and intimate than one created by a product from the realm of merchandising. For Pierre Huyghe, the image produced is not the end, but rather the starting point of an interpretation that will never be complete. His work incorporates language borrowed from mainstream cinema, to explore active communication and all forms of exchange.